Diffusion of Innovation in Distance Learning: A Case Study of the Open University

Yogi Wiratomo; Suyitno Suyitno

doi:10.62523/kalijaga.v2i2.37

Authors

Yogi Wiratomo Universitas Negeri Jakarta
Suyitno Universitas Negeri Jakarta

DOI:

https://doi.org/10.62523/kalijaga.v2i2.37

Keywords:

Learning, Innovations, Technological

Abstract

Open University, Indonesia’s pioneer in distance learning, has adopted various technological innovations to expand educational access. This study analyzes the diffusion of educational innovations at UT using Everett M. Rogers’ Diffusion of Innovations theory. Employing a qualitative case study design, data were collected through document analysis, field observation, and media content evaluation, focusing on UT’s LMS, UT Radio, and UT TV. Findings show UT’s diffusion process aligns with Rogers’ five key elements: innovation, communication channels, time, social system, and adopter categories. The combination of mass media and online platforms effectively facilitates diffusion despite challenges such as digital divide, limited digital literacy, and student engagement issues. Recommendations include enhancing infrastructure, providing digital literacy training, increasing interactive content, and leveraging social networks to support innovation adoption. This study offers valuable insights into innovation diffusion in distance education, especially in developing countries

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