Perancangan Indikator Kinerja Utama Pada UKM (Studi Kasus: Nasi Kapau Uni As Reformasi)

Abstract

This research aims to design key performance indicators (IKU) for the Nasi Kapau Union of the US Reform UKM, Analyze the business management of the Nasi Kapau US Union of Reform UKM using the Business Model Canvas and analyze the external factors of business management of the Nasi Kapau US Union of Reform UKM using PESTEL. This study uses a quantitative method with purposive sampling. Data was collected from primary and secondary sources. Primary data was obtained through interviews with SME owners and managers, while secondary data was taken from scientific journals, books and other relevant literature. For data analysis, this research uses descriptive analysis methods. The results of this research explain that BMC analysis helps understand business elements related to Pondok Nasi Kapau Uni As Reform, such as target customers, products, services and marketing strategies. PESTEL analysis shows external factors that influence business, such as political, economic, social, technological, legal and environmental. These factors are very important in identifying business opportunities and threats. The organizational structure of Pondok Nasi Kapau Uni As Reform is simple and effective, with the main shareholder as leader and the General Manager responsible for daily operations.