Language and Negotiation: Verbal and Nonverbal Communication Patterns between Sellers and Buyers at Watampone Morning Market

Auliyah Reski Sagita; Putri Cahya Murti; Lidia Lestari

doi:10.62523/kalijaga.v2i3.38

Authors

Auliyah Reski Sagita Institut Agama Islam Negeri Bone
Putri Cahya Murti Institut Agama Islam Negeri Bone
Lidia Lestari Institut Agama Islam Negeri Bone

DOI:

https://doi.org/10.62523/kalijaga.v2i3.38

Keywords:

Verbal Communication, Nonverbal Communication, Negotiation, traditional market, Bugis Culture

Abstract

This study aims to uncover the pattern of verbal and nonverbal communication between sellers and buyers at Watampone Morning Market as a form of social practice that is full of local cultural values. Using a descriptive qualitative approach, data were obtained through participatory observation, semi-structured interviews, and documentation. The results of the study showed that verbal communication was dominated by the use of the Bugis language and strategies of politeness, humor, and local metaphors that reflected the values of sipakatau and siri'. Meanwhile, nonverbal communication such as facial expressions, intonation, and body movements also strengthen the meaning and effectiveness of negotiations. The familiarity built through repeated interactions also creates efficiency and trust in transactions. These findings confirm that traditional markets are not only an economic space, but also an arena for the preservation of local culture and identity through dynamic and multimodal communication practices.

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