The Strategic Role of Effective Communication in Building Social and Professional Relationships in the Digital Era

Muh. Arlis; Muh. Nabil Nabiyullah; adrian

doi:10.62523/kalijaga.v2i3.48

Authors

Muh. Arlis Institut Agama Islam Negeri Bone
Muh. Nabil Nabiyullah Institut Agama Islam Negeri Bone
adrian Institut Agama Islam Negeri Bone

DOI:

https://doi.org/10.62523/kalijaga.v2i3.48

Keywords:

Effective Communication, Social Relation, Proffesional Relationship, Digital era

Abstract

Communication is a key element in building both social and professional relationships, especially in today’s digital era. Advances in communication technology have transformed the way humans interact, in both personal and professional contexts. This study aims to understand the strategic role of effective communication in building and maintaining relationships amid digital transformation. Using a descriptive qualitative approach, the research illustrates the dynamics of digital communication and how communication skills have become a valuable asset. The findings indicate that effective communication requires contextual understanding, technological proficiency, and adherence to communication ethics. The study concludes that strong communication abilities are the foundation for establishing harmonious, adaptive, and productive relationships in the digital age.

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